Project Overview
Farmbuddy is a decision-making solution for farmers in India. It helps them to select the best suitable crop for a particular season and make the best out of it.
It empowers them by educating them on crops and farming techniques. Keep them up to date with weather, news, market, and new farming technologies.
Project Goal
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Farmbuddy provides farmers with a comprehensive range of crop varieties that are suitable for their specific farm.​
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Guide farmers through a step-by-step process for growing healthy, high-quality crops, while also providing up-to-date market information, both locally and globally.
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With access to real-time market prices, farmers can make decisions about when and where to sell their crops, maximizing their profits.
Problem Statement
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The Indian economy derives a significant portion of its strength from the agricultural sector, which accounts for 20.19% of the country's GDP and employs 53% of its labor force.
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Most of the farmers decide to cultivate the crops the same as their neighbor's farm or word of mouth which results in a surplus production that can lead to losses in profit.
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Moreover, many markets in India remain non-digital, necessitating physical visits to sell their produce.
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Additionally, crop agriculture in India is subject to a range of challenges, including loss of arable land, changes in weather patterns, and inadequate funding for research and development.
Solution
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I have developed a user-friendly app designed to assist farmers with producing high-quality crops by providing step-by-step notifications.
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The app also helps farmers determine the best crops to cultivate based on their current market value, providing the latest details on different local market prices.
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Additionally, the app offers up-to-date information on current, weekly, and monthly market forecast details, enabling farmers to plan their produce sales strategically for maximum profit.
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Furthermore, the app provides weather forecasts to help farmers prepare for any potential challenges and take appropriate actions.
Design Strategy
Bussiness goal
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To alleviate the difficulties and stress of farming for all farmers, and also to provide comprehensive knowledge on crop growth and disease prevention to help them produce high-quality crops.
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To eliminate confusion in the crop cultivation process, including sowing, irrigation, harvesting, and more, by providing up-to-date information on current and upcoming steps.
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Additionally, offering subscription-based services such as expert advice and rental machines to provide farmers with the resources they need to succeed.
General Tasks
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Simple registration using a phone number.
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Crops suggestion according to the season and region.
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Local and global market updates.
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Notifications on daily farming task for the growth of a crop.
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Instant weather alerts and updates.
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Daily update on agricultural news.
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Educational videos on crops, agricultural practices, and new technologies.
Target Audiance
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The new, average or good farmers/cultivator.
Success Factors
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Quick and responsive app with slick loading speeds.
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Easy to use and user satisfaction while using the application.
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Trustworthy and secured app.
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Accurate and relevant information is displayed.
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Expert guidance and solution to the problems.
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Making their farming easy and more profitable.
Technology Constraints
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Requires internet and smartphones.
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Small town may have network issues.
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Need to access location.
User Research
In India, many farmers living in rural areas struggle to make informed decisions about which crops to cultivate on their land, resulting in low profitability in agriculture.
Traditionally, farmers have relied on weather predictions to plan their farming activities, which has often led to damage to crops and poor quality of production, resulting in loss of income.
Additionally, farmers face challenges in selling their produce as they have to search for the best market prices for their goods.
There is a critical need to educate farmers on smart farming practices and make it more accessible, engaging and profitable for them.
Qualitative Research
The target audience age ranges from 20 to 60 male and female genders.
Do you compare local and global market status? If yes, how does it affect you the most?
Yes, it is very important for us to check local and global market as competition can impact local prices and demand. Further, adjust farming practices or crop choices to meet international quality standards.
How do you decide which crop to cultivate?
Historical cultivation patterns, decisions made by local farmers, market demand for certain crops, and considerations of soil suitability.
How do you typically access agricultural information
and resources?
Many farmers rely on informal networks of other farmers, friends, and family members for advice and information. Some rely on mobile apps, farmer associations, agricultural input dealers.
What are the challenges you face
in farming?
Climate change, market volatility, rising cost of fertilizers and pesticides, crop maintainance.
Low Fidelity Wireframes
